Lottery, sweepstakes or contest? Why a free way to enter matters, what official rules must cover, state registration and the platforms' own rules.
Posts published in “Rules and Disclosures”
FTC rules, reviews and giveaways.
When the FTC expects creators, employees and customers to disclose ties to a brand, the words that work, video rules and what businesses must do.
The FTC rule on reviews and testimonials in force since October 2024: what it bans, from AI-written fake reviews to bought followers, and how to ask well.